My Money Mitra

Axis Bank Mutual Fund

Axis Mutual Fund launched its first scheme in October 2009- a challenging period on any account not just for the Indian but the global investor too. Despite this Axis Mutual Fund in less than three years has got off to a good start. Some numbers that bear this out

  • Average assets of 10,951 crores (as at 31 August 2012)
  • Now ranked 15th amongst 44 Indian Mutual Funds (source as at 30 June 2012)
  • A well-rounded product suite that consists of 29 schemes–4 Equity, 22 Debt, 1 Hybrid, 1 Gold FOF & 1 Gold ETF
  • Over 4,26,000 investor accounts - 30% are first time Mutual fund investors, 48 % reside beyond the 10th city, over 1,26,000 Sleep In Peace(SIP) accounts
  • 70 branches in 67 cities
  • 31 Investor Service Centres
  • Relax. It’s Axis

    Relax its Axis is not just our tag line but a philosophy that embodies our three founding principles

  • Outside view (Speak the Consumer’s language)
  • Long-term relationships – aim at building relationships rather than being transactional
  • Enduring wealth creation – encourage investors to build a long-term perspective
  • Our product, sales and service strategy is entirely guided by this.
  • Aditya Birla Sun Life Mutual Fund

    Birla Sun Life Asset Management Company Ltd. (BSLAMC), the investment manager of Birla Sun Life Mutual Fund, is a joint venture between the Aditya Birla Group and the Sun Life Financial Inc. of Canada. The joint venture brings together the Aditya Birla Group’s experience in the Indian market and Sun Life’s global experience. Established in 1994, Birla Sun Life Mutual fund has emerged as one of India’s leading flagships of Mutual Funds business managing assets of a large investor base. Our solutions offer a range of investment options, including diversified and sector specific equity schemes, fund of fund schemes, hybrid and monthly income funds, a wide range of debt and treasury products and offshore funds. Birla Sun Life Asset Management Company has one of the largest team of research analysts in the industry, dedicated to tracking down the best companies to invest in. BSLAMC strives to provide transparent, ethical and research-based investments and wealth management services.

    The Aditya Birla Group

    The Aditya Birla Group is one of India’s largest business houses. Global in vision, rooted in Indian values, the Group is driven by a performance ethic pegged on value creation for its multiple stakeholders. The Group operates in 26 countries – India, UK, Germany, Hungary, Brazil, Italy, France, Luxembourg, Switzerland, Australia, USA, Canada, Egypt, China, Thailand, Laos, Indonesia, Philippines, UAE, Singapore, Myanmar, Bangladesh, Vietnam, Malaysia, Bahrain and Korea. A US $29 billion corporation in the League of Fortune 500, the Aditya Birla Group is anchored by an extraordinary work force of 130,000 employees, belonging to 40 different nationalities. Over 60 per cent of its revenues flow from its operations across the world.

    The Aditya Birla Group is a dominant player in all its areas of operations viz; Aluminium, Copper, Cement, Viscose Staple Fibre, Carbon Black, Viscose Filament Yarn, Fertilisers, Insulators, Sponge Iron, Chemicals, Branded Apparels, Insurance, Mutual Funds, Software and Telecom. The Group has strategic joint ventures with global majors such as Sun Life (Canada), AT&T (USA), the Tata Group and NGK Insulators (Japan), and has ventured into the BPO sector with the acquisition of TransWorks, a leading ITES/BPO company.

    Sun Life Financial

    Sun Life Financial Inc is a leading international financial services organization providing a diverse range of wealth accumulation and protection products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial Inc and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda.

    Franklin Templeton Mutual Fund

    Who we are

    Franklin Resources, Inc. is a global investment management organization known as Franklin Templeton Investments. We are dedicated to one goal: delivering exceptional asset management for our shareholders.

    What we do

    By bringing together multiple, world-class investment teams in a single firm, we’re able to offer specialized expertise across styles and asset classes, all supported by the strength and resources of one of the world’s largest asset managers. This has helped us to become a trusted partner to individual and institutional investors across the globe.

    All of our investment teams share a common commitment to excellence grounded in rigorous, fundamental research and robust, disciplined risk management. Decade after decade, our consistent, research-driven processes have helped Franklin Templeton earn an impressive record of strong, long-term results.

    HDFC Mutual Fund

    HDFC Asset Management Company Ltd (AMC) was incorporated under the Companies Act, 1956, on December 10, 1999, and was approved to act as an Asset Management Company for the HDFC Mutual Fund by SEBI vide its letter dated July 3, 2000.

    The registered office of the AMC is situated at “HUL House”, 2nd Floor, H. T. Parekh Marg, 165-166, Backbay Reclamation, Churchgate, Mumbai - 400 020. The Company Identification Number(CIN) is U65991MH1999PLC123027.

    In terms of the Investment Management Agreement, the Trustee has appointed the HDFC Asset Management Company Limited to manage the Mutual Fund. The paid up capital of the AMC is Rs. 25.241 crore as on September 30, 2013.

    The equity shareholding pattern of the AMC as on September 30, 2013 is as follows :

    Particulars % of the paid up equity capital
    Housing Development Finance Corporation Limited 59.81
    Standard Life Investments Limited
    Other Shareholders (shares issued on exercise of Stock Options)

    Zurich Insurance Company (ZIC), the Sponsor of Zurich India Mutual Fund, following a review of its overall strategy, had decided to divest its Asset Management business in India. The AMC had entered into an agreement with ZIC to acquire the said business, subject to necessary regulatory approvals.

    On obtaining the regulatory approvals, the following Schemes of Zurich India Mutual Fund have migrated to HDFC Mutual Fund on June 19, 2003. These Schemes have been renamed as follows:

    Former Name New Name
    Zurich India Equity Fund HDFC Equity Fund
    Zurich India Prudence Fund HDFC Prudence Fund
    Zurich India Capital Builder Fund HDFC Capital Builder Fund
    Zurich India TaxSaver Fund HDFC TaxSaver
    Zurich India Top 200 Fund HDFC Top 200 Fund
    Zurich India High Interest Fund HDFC High Interest Fund
    Zurich India Liquidity Fund HDFC Cash Management Fund
    Zurich India Sovereign Gilt Fund HDFC Sovereign Gilt Fund*

    *HDFC Sovereign Gilt Fund has been wound up in March 2006

    The AMC is also providing portfolio management / advisory services and such activities are not in conflict with the activities of the Mutual Fund. The AMC has renewed its registration from SEBI vide Registration No. - PM / INP000000506 dated February 12, 2013 to act as a Portfolio Manager under the SEBI (Portfolio Managers) Regulations, 1993. The Certificate of Registration is valid from January 1, 2013 to December 31, 2015.

    ICICI Prudential Mutual Fund

    Corporate Profile

    ICICI Prudential Asset Management Company Ltd. (IPAMC/ the Company) is the joint venture between ICICI Bank, a well-known and trusted name in financial services in India and Prudential Plc, one of UK’s largest players in the financial services sectors. IPAMC was incorporated in the year 1993. The Company in a span of over 18 years since inception and just over 13 years of the Joint Venture, has forged a position of preeminence in the Indian Mutual Fund industry as the second largest asset management company in the country, contributing significantly to the growth of the Indian mutual fund industry.

    The Company manages significant Mutual Fund Asset Under Management (AUM), in addition to Portfolio Management Services and International Advisory Mandates for clients across international markets in asset classes like Debt, Equity and Real Estate with primary focus on risk adjusted returns.

    IPAMC has witnessed substantial growth in scale. From merely 2 locations and 6 employees during inception to the current strength of over 700 employees with reach across around 150 locations, the growth momentum of the Company has been exponential. The organization today is an ideal mix of investment expertise, resource bandwidth & process orientation. IPAMC’s Endeavour is to bridge the gap between savings & investments to help create long term wealth and value for investors through innovation, consistency and sustained risk adjusted performance.


    ICICI Bank is India’s largest private sector bank with total assets of Rs. 5,367.95 billion (US$ 99 billion) at March 31, 2013 and profit after tax Rs. 83.25 billion (US$ 1,533 million) for the year ended March 31, 2013. The Bank has a network of 3,611 branches and 11,162 ATMs in India, and has a presence in 19 countries, including India.

    ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries in the areas of investment banking, life and non-life insurance, venture capital and asset management.

    The Bank currently has subsidiaries in the United Kingdom, Russia and Canada, branches in United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai International Finance Centre and representative offices in United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. Our UK subsidiary has established branches in Belgium and Germany.

    ICICI Bank’s equity shares are listed in India on Bombay Stock Exchange and the National Stock Exchange of India Limited and its American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (NYSE).Prudential plc of the United Kingdom is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America.

    ICICI Bank’s equity shares are listed in India on Bombay Stock Exchange and the National Stock Exchange of India Limited and its American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (NYSE).Prudential plc of the United Kingdom is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America.

    Understanding and responding to our customers’ needs is at the heart of our business. It is something we have been doing for over 160 years. We generate sustainable value for our shareholders through a relentless focus on meeting our customers’ savings, income and protection needs and a disciplined approach to investing in the most profitable growth opportunities.

    The Group is structured around four main business units:

    Prudential Corporation Asia (PCA)

    Prudential is a leading life insurer that spans 12 markets in Asia, covering Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, The Philippines, Singapore, Taiwan, Thailand and Vietnam. With more than 350,000 agents across the region, Prudential has a robust multi-channel distribution platform providing a comprehensive range of savings, investment and protection products. Eastspring Investments manages investments across Asia on behalf of a wide range of retail and institutional investors, with about half of its assets sourced from life and pension products sold by Prudential plc. It is one of the region’s largest asset managers with operations in 11 Asian markets and the United States. It has £53.8 billion in assets under management (as at 30 June 2012), managing funds across a wide range of asset classes including equities and fixed income.

    Jackson National Life Insurance Company

    Jackson is one of the largest life insurance companies in the US, providing retirement savings and income solutions with more than 2.9 million policies and contracts in force. Jackson is also one of the top three providers of variable annuities in the US. Founded 50 years ago, Jackson has a long and successful record of providing advisers with the products, tools and support to design effective retirement solutions for their clients.

    Prudential UK & Europe (PUE)

    Prudential UK is a leading life and pensions provider to approximately 7 million customers in the United Kingdom. Their expertise in areas such as longevity, risk management and multi-asset investment, together with our financial strength and highly respected brand, means that the business is strongly positioned to continue pursuing a value-driven strategy built around our core strengths in with-profits and annuities. M&G M&G is Prudential’s UK and European fund management business with total assets under management of £204 billion (at 30 June 2012).


    has been investing money for individual and institutional clients for over 80 years. Today it is one of Europe’s largest active investment managers as well as being a powerhouse in fixed income.

    IDFC Mutual Fund

    About IDFC AMC

    IDFC Asset Management Company Ltd. was established in 2000 and is already one of the largest Mutual Fund houses in India. In a relatively short span of time, it has developed a robust network to deliver consistent value to its investors across India.

    IDFC AMC is among the few fund houses to get an ISO 9001:2000 certification for its entire range of customer service activities.

    IDFC and Natixis Global Asset Management (NGAM) have entered into a strategic partnership in IDFC AMC. This partnership will give IDFC AMC the ability to offer domestic investors access to international investment opportunities through investment products managed by NGAM. Natixis Global Asset Management is one of the largest asset managers in the world based on assets under management.

    Natixis is the corporate, investment and financial services arm of BPCE, the second-largest banking group in France with 22% of total bank deposits and 37 million clients spread over two networks, Banques Populaires and Caisses d’Epargne.


    IDFC Limited is India’s premier financial services institution focused on infrastructure. It was set up in 1997 by the Government of India as a financier and catalyst for private sector’s involvement in infrastructure development in India. IDFC has evolved into a ’one stop shop’ for infrastructure finance in India, meeting the complex and ambitious requirements of an expanding client base.

    IDFC’s strategy involves all parts of the value chain of infrastructure, providing a differentiated value proposition to its clients. IDFC’s domain expertise in infrastructure combined with product breadth – project financing, investment banking and asset management enables it to provide creative solutions to its clients. IDFC has strong relationships with the private sector and government enabling it to provide objective advice and facilitate public-private partnerships in infrastructure.